Because I feel that making a massive effort to brand yourself is phony.
Sure, it makes you stand out in people’s minds, especially those with the power to hire you.
But it takes away so much. Like you as a complex, nuanced person. Corbett Barr, writing for Free Pursuits, argues that effective personal branding teaches us that “success doesn’t come from personal development or hard work or intelligence. Instead, personal branding proponents claim that success comes from self-packaging.”
Squick. I am not a product to be consumed, and you shouldn’t be either.
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