I know a lot about SEO. Not as much a Google staffer, or probably not even as much as someone who makes a living as an SEO Expert (or, I guess the new hot term is SEM Expert), but I definitely know more than your average bear. I have applied exactly none of my knowledge to this blog.
Why not? Why am I not proving to prospective clients my crack ability to optimize content? Why am I not connecting with like-minded bloggers, forming partnerships and doing guest posts? Why am I not getting my expertise out there?
Well, to start with, I’m tired. I think about SEO 8 hours a day, 40 hours a week (or, at least ideally I do). The day I click on Google’s Keyword Tool for a blog entry is the day I leave my day job for something less SEO-focused.
Also, SEO is a lot of work for little reward, at least in the beginning. Once you’ve got a solid SEO plan in the works, it’s more self-sustaining. But at least now, I envision this blog as a way for me to show off my writing and not a testament of my SEO skills. Want a testament? In one year (2009), I took MustHaveMenus from a Page Rank of 1 to a PR of 4. (I had a lot of help and direction along the way—It wasn’t all me)
Lastly, I’m not ready for the world to find me. Luckily, I have achieved a “Hiding in plain sight” status when it comes to the internet. I share my name with a popular interior designer from California’s wine country, and an ex-contestant on Rock of Love. I show up on page 1 of Google when you look for my name, but which one am I? When I’m ready to step out of the shadows of all the other Erin Martins out there, I’ll know what to do.
And I’ll just blame any drunk party pictures on the Erin from Rock of Love.
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